Case Studies


The Targetware Permission-based email marketing application allows us to establish a stronger connection and relationship with our current member database. We are able to find out specific areas of interest and tailor our email marketing campaigns to accurate members in our database. This helps us with direct communication and understanding of what our members want, and gives us an efficient way to share our updates and services. We save money over using direct mail, and create solid relationships with our members, based on exact needs.

Mary Ann Emely

Vice President
American Council of Engineering Companies.

SKM Group

At The SKM Group (formerly Marketing Resources), we've been exceeding client expectations since 1986. In fact, some of the nation's largest financial institutions, telecommunications providers, insurance companies, energy providers, and management training firms have counted on us to deliver smart solutions and profitable results.The SKM Group utilizes TargetWare tohelp exceedour client's expectations with permission-based email marketing.TargetWare provides the Tracking Features needed to give our clients the results they request, so they in returncan develop a stronger relationship with their customers.

Princeton Sports

Since Princeton Sports began selling bicycles in Baltimore 1936, our growth and success are based on our commitment to offer a great selection at fair prices and service that can't be beat! Our customers are our top priority and are always right, so we cannot afford to lose contact with them! We have a Customer for Life focus and will never risk alienating valuable customers with unprofessional communications. TargetWare allows us to capture vital customer information, track-spending trends, discover new advertising channels, and communicate promotions and special events in a surprisingly timely manner.

TargetWare makes us more productive by saving time with promotional e-mails, improving our ability to manage thousands of customers in our database, presenting a professional image, and driving consumers to our stores. Behind the software, stands a level of customer support that listens to our needs, provides new and productive upgrades, and even checks-in regularly to offer suggestions. TargetWare has the Wow factor that way too many services lack these days.

-Mike Stone, Buyer, Princeton Sports